Most websites look fine on a desktop computer or on a laptop. The same site on a phone can be a frustrating experience Most desktop websites were not designed to be viewed on the small screens of mobile devices.Fonts can be too small, images are too large, navigation can be clunky, flash simply wont work, lengthy page load, and the list goes on and on.

Even with zoom features, viewing the same website on a cell phone screen is a frustraing user experience. Don't risk annoying your customers, losing them to competitors or harming your brand.